ANIMO / trade fair booth

Art direction and design for ANIMO coffee machines trade fair booth.
ANIMO came with the request to create a booth that truly stands out in a big exhibition hall between all the competitors.
We created a slick and elegant black and white design with special details e.g. a shelf in the shape of a heart rate that you see after a strong espresso. The machines are the heros of the stand and could really pop.

Concept development, 3D composition in SketchUp as well as working close together with the stand builders

client:
ANIMO

project scope:
Trade fair stand design

role:
Art Direction & Design