adidas DTC exclusives / pastel pack product campaign

Development of the campaign look & feel for the adidas DTC - Direct To Consumer - product ranges MND, FALCON, SL and ZX as well as apparel items in nude tones. The brief was to come up with a style that fits the different product looks and let them stand out but still feels fresh and current. Additional task was to create a style that is durable and can be used for future DTC product productions.
Photography: Marije Kuiper
Video: Richard Patterson

Concept development, overseeing photography and video production, creating assets for .com, social media, app and CRM.   

client:
adidas

project scope:
.com, photography and video production, social media content, app, CRM

role:
Art Direction