adidas / Cody Rigsby co-made collection

Development of the campaign look and feel for the adidas co-made collection with one of Peletons most charismatic athletes, Cody Rigsby. The collection itself pays tribute to both Cody’s BIG love for the 90s—with its bold patterns and energetic color palette— and his larger-than-life presence, both on and off the bike. The aim was to capture Cody’s energetic and bold personality, bringing to life his ethos around living life authentically. 
Photographer: Sam Robinson
Illustrator: Eduardo Bertone

Concept development, overseeing photography and illustration / animation production, creating assets for .com, social media, app and CRM.  

client
adidas

project scope
.com, photography production with illustration & animation, social media content, app, CRM

role
Art Direction