adidas Superstar & Stan Smith / Always on product campaign

Oversight of the design for the adidas always on product campaigns for Stan Smith & Superstar. The brief was to come up with a visual solution that can be used over the course of several seasons and in markets all over the planet. Working with existing product photography emerged as an extra challenge - we came up with a product centric design that is easily adaptable to different product models. The campaign was rolled out over e-comm channel, social media, app as well as crm.

client:
adidas

project scope:
design for .com, social media content, app & CRM

role:
Creative Direction Design