adidas kids / originals "flex" pack

Development of the campaign look and feel for the adidas originals flex product pack. The bief was to come up with a dynamic and fun image world for different digital communication channels. The photography reflect the rebel spirit of Gen Z & Gen Alpha by capturing the moment of flexible play.
Photographer: Marije Kuiper

Concept development, overseeing photography and video production, creating assets for .com, social media, app and CRM.  

client
adidas

project scope
.com, photography and video production, social media content, app, CRM

role
Art Direction